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Aetna Insurance Brokers to acquire Anapi insurtech to create a tech-enabled and tech-focused insurance brokerage in Singapore

1 May 2022 - Aetna Insurance Brokers Pte Limited [Aetna] have announced today that they are acquiring Anapi Pte Ltd [Anapi], one of the early insurtech pioneers and the leading provider of startup insurance across Southeast Asia. The joint entity will be operating its tech-enabled brokerage under the brand name Anapi.


“We founded Anapi back in 2018 with a mission to push insurance boundaries using technology. Since then, Anapi has become the go-to insurance resource for founders and entrepreneurs building businesses in Southeast Asia. We have managed to achieve so much in a short amount of time with the support of our amazing team, investors, and insurance partners, and I am deeply grateful for this”, says Ruth Haller, Co-Founder and CEO of Anapi. “We are super excited to continue on our mission to unlock the value of insurance for businesses using technology. When Aetna approached us with the acquisition offer, we saw a natural fit and a way to further our mission as part of the bigger entity”.


“With the rapid growth of the startup ecosystem in the past ten years, I believe there’s a tremendous opportunity in Singapore to create a large-scale digital insurance brokerage that caters to startups and the wider SME segment,” says Joel Chang, Director of Aetna. “With Ruth’s leadership, we are excited to unlock the new chapter and accelerate Aetna’s growth as a tech-enabled broker.”


The new combined entity will take on the name Anapi whilst officially trading under the MAS licensed entity Aetna Insurance Brokers Pte Limited. Ruth Haller will join as a Chief Commercial Officer of the brokerage entity. Anapi’s signature software, the Anapi Hub will continue to play a vital role as a way for their clients to manage their insurance policies digitally. 


About Anapi Pte Ltd

Anapi was founded in 2018 with the idea to make a positive dent in the insurance universe by applying innovative technology solutions. Anapi quickly became one of the pioneering insurtech startups in the region, working with the leading internet and insurance partners. Realising a significant unmet demand for insurance among startups, Anapi has built a digitally-enabled insurance proposition for venture-backed businesses, which propelled it into a leading startup insurance provider in Singapore. 


About Aetna Insurance Brokers Pte Limited

Aetna was founded in 2004 and is a general insurance brokerage which operates under the licence of the Monetary Authority of Singapore. Aetna specialises in marine cargo, motor and custom insurance programs, serving a wide array of businesses. It is one of the leading providers of commercial motor insurance and sustained healthy growth by focusing on fundamentals such as a customer-first approach to risk management and advice.

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